Initial Idea 1

My initial idea:

My initial idea is comes from this picture, I want to take very high quality picture about the product in boutique, besecuse almost them are handmade and comes from very professional designers. I want to show the quaility of this product. It don't have many works here, but I want to show it is high quality and beauty. It is a high level work and unique. Also, I think this is a promise to customer as well.

https://uk.pinterest.com/pin/419468152769273050/

 This is my favourite design,

Accroding my research and idea, I took this photo by myself in LEONE boutique.

I thought this compisition is not very good, so I did not use this one to be my newletter background.

I tried to use curves(Command+M) do change the tone of photo to make it looks better.

It is not satisfy for me, so I did it again.

I used Level(Command+ L) to do it this time, I thought is better.

I used eyedropped tool and brush to cover the background, because I want the background totally black.

I added the logo in middle, and make it very big, there have two reasons. The first one is make the logo and the hat can affect each other, and It can feel visual balance. The another reason is this brand need to promote and make more people know that, so make the logo more bigger is suitable.

Add the main vocabulary under the logo.

Fixed the position of logo and words, make them look better.

I thought the words are too sharp, so I changed the color, and make them have same color with LE.

Then, I found it is very hard to see it, so I changed the color again, make their color same with ONE, this time is better.

Change the main word and make the logo more lighter.

Final piece

Information about back page, I have not design it yet because I want to make sure the style of front side frist, and then I can do the back page, but out group dicition is only one page, so we don't need the back page.