iris: Advertising campaign -adopt pet instead of buy

My initial idea is promote people adopt the pets instead of buy it.

My research:

I like this advertisement words.

I like this style,pets heat with illustration body and background.

I like his eye and I need you.

This is show my accompany

You won't alone or make your life more happy.

I like his eyes

people like pets.

advertisement with animation character

family

After they have family.

Website:

logo and slogan

My brief are adopt instead buy pet, and make people want to adopt the pets after watch my advertisement.

My first idea is design two picture in my project. The first one is the sad girl hugging her pet. I want to show her pet will not leave her and accompany her any time, and showing human and pet can have very close relationship. The second picture is when the accident is happing, the girl just hug her pet and run away. She doesn't bring any money or property, just her pet. I want to use this picture to show her pet will not leave her any time, and she will not abandon her pet too.

My idea come from this picture

My second idea is

My idea is come from here.using two picture trying to talk a story. In my idea, I want to use two picture cat baby photography and cat was dead to show this cat already accompany many with this girl. The first photo I want to use baby cat with baby girl, and second photo I want to use black and white cat photo to show the cat was dead and the girl was married, because her ring. and the girl looking for the photo about the cat, which means that she very miss her cat and the cat spent whole life accompany with her.

But, I think this ideas are more focus on have a pet and accompany but no focus on adopt instead of buy. So, I have my third idea.

This one is my idea. using data to tell people, date of mortality pets and people buy the pet, I want to say if they adopt them, they will not mortality. It can save them,so adopt a per not buy.

Another idea is:

This is a picture of a stray cat from my friend, she just pick up this cat. In this picture, I think the eye from this cat is very poor, It makes me want to adopt it, and her hand looks very warm to give some protect to this cat, for this reason, I going to use this photo to be my background.

and use this photo from google,because I can not find a dog to take a photo.

My idea is come from this photo because black white photo makes people feel disappoint and sad, so I want to use this efffect to show pets is sad and wating for help.